Social media. We’re all on it in some shape or form, but do we know how to use it? In this episode Paula talks to local social media maven Aimee about how she uses social media to run her earring business (High Key Obsessed), how it informs her creative practice, and can enable and build creative careers.

P.S In the podcast I mention a statistic I’d encountered last year, and totally misquoted it. Roy Morgan found that young women in Australia spent, on average, over two hours on social media every day. So, while that is not the six that I mention, it is still a fairly significant amount of time, especially as a national average. You can read more about it here:

Roy Morgan (2018). Young Women the Queens of social media in Australia. http://www.roymorgan.com/findings/7584-social-media-minutes-by-gender-age-march-2018-201805110812

You can find Aimee here:

Instagram: https://www.instagram.com/aay_me/

Facebook: https://www.facebook.com/AimeeDurouxActor/

Youtube: http://www.youtube.com/c/AimeeDuroux

IMDb: www.imdb.me/aimeeduroux

You can find her theatre company Two Braids Collective here:

https://www.instagram.com/twobraidscollective/

And the pozible campaign for their flipping hecking goddamn brilliant web-series here:

Pozible: https://www.pozible.com/project/generation-why-pilot-episode

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Produced by That’s Not Canon Productions. Graphics by Claudia Piggott. Music by Jessica Fletcher.