Everyone knows that establishing an online presence is important, and having a website is one of the best known ways to create and control your brand. But there’s more to it than meets the eye- especially when it comes to getting onto the front page of Google.This week we had the great pleasure of talking to Janet Camilleri, who breaks down SEO in a super simple way. Janet is a multi-award winning SEO expert specialising in allied health website optimisation, a copywriter, and the only person we trust with the keys to the Social Cut website. This episode is a valuable overview of what SEO is and how you can use it (no matter how big, small, or busy you are).
This week’s question is from Brodie, who asks:
How can I make my website work for me?
EPISODE NOTES:
SEO stands for Search Engine Optimisation, and is an umbrella term for what goes into making your website rank well on search engines like Google. This is important because if people can’t find your website quickly and easily when they search for you, they’re going to find someone else.
TIPS
- Three pillars are: technical, optimising what’s on your website, off-site optimisation
- Build you back links! Back links form part of off-site optimisation and involves getting other websites and webpages link to yours.
- Technical: make sure your webpage loads quickly, especially in the country that your target audience is.
- What’s on your website: make sure you choose certain key words (which are actually phrases) to make sure Google ranks you as highly as possible. You find these by investigating what your customers are looking for when you’d like them to find you.
- Name your photos using your key phrases before you upload them.
- You don’t have to spend a lot of money optimising, as long a you’re prepared to spend a bit of time and be diligent with your research and implementation.
Check Janet out on Facebook,Youtube, or Instagram for useful tips and insights. You can also request to join her Facebook group if you are a small business who wants a bit of help to make your website work for you. If you’re more into emails, Janet has a great mailing list, and if you sign up through her website, you’ll get a free SEO tips and tricks downloadable!
We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting and content creation to campaign activation, and anything in between) ask us here!
